Have you
ever wondered why do they turn on laughter track after the joke in sitcoms? What; can’t we figure out ourselves
at which moment to burst in laughter? Well, I’ll give you an ambiguous kind of answer. It’s the same reason the
piano player in the bar puts a few 5$ bills in a tip jar, at the beginning of
the night. The signal. As confident creature as a man’s supposed to be, he
needs a signal to know for sure when to laugh and how much to tip the piano
player, so that the girl next to him won’t assume that he’s a greedy guy.
They turn on audience’s laughter
track in sitcoms, so that you’ll never miss the “funny” part
What does this all have to do with copywriting?
You can use that signal to enhance the selling power
of your copy. Especially on your web site. To do this, you just need to show
your website visitor, that other people like himself have used your product.
And guess what? They loved it!
If you include enough positive, customer feedbacks
about your services; that will transfer a message: “1000 people were satisfied by the
quality of the product and services the company provides. That many people just
can’t be wrong. You have to try this!”. Consciously or unconsciously prospect
will get the message, and he will act. Well in this case he’ll act by clicking
on the “purchase” button.
All we need huh?
The most intimate and warming button for
the internet-marketer’s heart
Want to know how to
make that “Buy Now” signal even stronger?
To triple the effect
of the “signal” show the prospect that people who are SMARTER than him chose
your product. To do that you just have to include a statement like this: “43
heart surgeons used our CLIENT-MAGNET system and multiplied their annual income
by 3x!”. Yes, and you better make sure to include a couple of feedbacks from
those heart surgeons, so that your statement will look trustworthy.
“The signal”
discussed above does 2 great favors to your product’s marketing:
1. The positive feedback
from customers who used your product makes your company trustworthy in the eyes
of the prospect.
2. It pushes prospect’s
hot “Everybody else is doing this, so I should be too” button.
